thinking outside the tank

The carbon footprint of a Google search

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The Times Online is running an article about the electricity consumption of web-based activities:

Until that electricity comes from renewable and sustainable sources, performing something as simple as a Google search could add to the carbon footprint of the enquiring mind by as much as boiling an electric kettle (this from David Aaronovitch on The Andrew Marr Show). The article says that the web and data servers are a small proportion of the total when compared with the network infrastructure and the number of browser computers switched on, but it reinforces what I wrote last week about the impact of keeping those disks spinning.


Written by netkingcol

January 11, 2009 at 10:30 am

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